After ample administrative restructuring, we are ready to establish ourselves as a company that builds value based on the strength of our brands and the innovation of our products.
The management model adopted by BRF in its global operations tailors its processes and products to diverse consumer profiles and habits, while respecting the cultural traditions of the regions where the company operates. This structure is called “glocal” – neologism coined to express this simultaneous movement of globalization and appreciation of the local characteristics of each region. In order to put each consumer at the heart of the business, we have decentralized management by dividing the Company’s operations into six strategic markets: Brazil, Latin America, Europe, Asia, the Middle East and Africa. Each market is headed by a General Manager (GM) who reports to the Global CEO, Pedro Faria, who is also aided by five global vice presidents.
Transversely, the management model relies on a host of internal actions based on the pillars of quality, meritocracy, rationalization of costs, sustainable growth and incessant pursuit of efficiency. This equation, which started around two years ago, has already boosted our results.