LEARN A LITTLE MORE ABOUT SADIA, A BRF BRAND

There is no ready-made recipe for success. Especially for a food company. We need to discover ingredients no one else has and a way of preparing them that no one else uses. That’s what Sadia has done since it was founded in 1944: it created its own recipe for making other recipes taste better, offering its consumers and clients innovative and quality products.

In fact, as early as the 1950s, Sadia purchased an airplane so it could gain the country's loyalty by delivering its products before they lost any of their taste or freshness. And while few companies acknowledged consumers in any way, Sadia was already speaking directly to theirs. Today, the brand offers products created under one of the most complete quality programs. After all, innovation and commitment to a healthy and nutritious diet are at its core.

Because, just like Brazil, Sadia wants to grow and outdo itself, to go increasingly farther and make a difference in the world. Let’s face the next 70 years with an appetite for much more!

Awards

2017

  • BRAZIL’S MOST LOVED BRANDS Consumidor Moderno Magazine 5th place in the ranking of the 20 most loved brands in the country
  • THE 60 MOST VALUABLE BRANDS IN BRAZIL IstoÉ Dinheiro Magazine 7th place in the ranking

2016

  • BRAZIL'S MOST VALUABLE BRANDS - ISTOÉ DINHEIRO MAGANIZE 3rd place among the 50 most valuable brands in the country in 2016
  • BRAZIL'S MOST VALUABLE BRANDS - ISTOÉ DINHEIRO MAGANIZE Sadia is the only food brand among the ten most valuable of the decade
  • TOP OF MIND AWARD – FOLHA DE S. PAULO NEWSPAPER Categories: Food and Frozen foods
  • PRODUCT OF THE YEAR AWARD IN HUNGARY Only brand recognized in the "Frozen Meat" category

2015

  • TOP OF MIND AWARD – FOLHA DE S. PAULO NEWSPAPER Categories: Food and Frozen foods
  • BRANDS OF RIO DE JANEIRO - O GLOBO NEWSPAPER Category: Frozen Foods
  • ÉPOCA RECLAME AQUI - EXCELLENCE IN CUSTOMER SERVICE Category: perishable, frozen and dairy food
  • TOVAR GODA AWARD IN RUSSIA Innovation Breakthrough and consumer trust in the category Frozen semi-finished products

2014

  • BEST & BIGGEST – 50 Companies Doing the Most Good in 2014 Exame Magazine
  • BEST & BIGGEST – 50 Companies Doing the Most Good in 2014 Exame Magazine
  • TOP OF MIND AWARD – FOLHA DE S. PAULO NEWSPAPER Categories: Margarines and Frozen foods

2013

  • 13th EXECUTIVE VALUE AWARD - A TRIBUTE TO THE BEST EXECUTIVES IN BRAZIL Category: Foods
  • 23rd TOP OF MIND AWARD – RIO GRANDE DO SUL – AMANHÃ MAGAZINE – STUDIES SEGMENT Category: Chicken

2012

  • BEST AND BIGGEST 2012 Exame Magazine
  • TOP OF MIND AWARD – FOLHA DE S. PAULO NEWSPAPER
  • THE 50 MOST VALUABLE BRANDS IN BRAZIL IN 2012 – ISTOÉ DINHEIRO 7th in the general ranking - 1st among food brands
  • THE MOST AWARD-WINNING BRANDS IN MINAS GERAIS IN 2012 – ESTADO DE MINAS NEWSPAPER 5th place in the general ranking, 2nd place in the Foods category
  • ABOUT MEDIA 2012 AWARD | DPZ/SADIA – SPORT PLATFORM CONTEXTUALIZATION – MIXED MEDIA Placement: Silver
  • ABOUT MEDIA 2012 AWARD | DPZ/SADIA – SPORT PLATFORM GOALS – CREATING BRAND EQUITY Placement: Gold
  • 2012 TOP OF MIND – FOLHA DO ESTADO DE S. PAULO NEWSPAPER Category: Food
  • 26TH EDITION OF THE ABRIL ADVERTISING AWARD (2012) – BEST CREATIVE USE OF THE MAGAZINE MEDIUM – DM9DDB / Sadia Hot Pocket Advertisement for Hot Pocket Extreme
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