Owner of renowned brands such as Sadia and Perdigão, today, BRF is one of the biggest producers of food in the world.
BRF is one of the world’s largest food companies, with a portfolio of more than 30 brands that include Sadia, Perdigão, Qualy, Paty, Dánica, Bocatti and Confidence. Its products are marketed in more than 150 countries in five continents. More than 105,000 employees work in the company, which has 54 production units in seven countries (Argentina, Brazil, United Arab Emirates, The Netherlands, Malaysia, the United Kingdom and Thailand).
Recently, BRF was elected “Brazil’s Most Innovative Food Company” by Strategy&, the strategic consulting arm of the PwC group. It was also considered one of the most promising Brazilian multinationals abroad in a survey conducted by Forbes Brasil; and was elected “Company of the Year” by Época Negócios.
Over the last three years, BRF invested more than US$ 1 billion in acquiring and building production units and brands. These investments changed the company’s profile from a "major poultry exporter" to a "food sector multinational.” The company annually sells more than 4 million tons of food. That’s thousands of products that fulfill a clear objective: to feed the world.
Food has the power to connect people, though the flavor that pleases the English doesn’t always please Argentines. Similarly, the favorite chicken cut among the Chinese may not be the same among Brazilians. Hence, it is up to BRF to operate globally while acting and producing locally to meet and satisfy all consumer segments.
In the midst of this challenge, the company takes pride in treading on a sustainable path, whether through investments in research and innovation, or by the impact it has on the communities where it operates or, even, by stimulating balanced living by imprinting increasingly positive and healthy habits in the lives of people.
BRF works to feed the world.
LEARN ABOUT OUR HISTORY AND HOW WE BECAME ONE OF THE BIGGEST FOOD COMPANIES IN THE WORLD
Batavo is founded, a company whose name was inspired by a tribe from the beginning of the Christian era, and which inhabited the Rhine delta. Installed in Carambeí, a city in the state of Paraná, in southern Brazil, Batavo had the objective of producing milk and its byproducts by skilled artisans for the local market.
In the early 1930s, in the Brazilian state of Santa Catarina, descendants of two families of Italian immigrants - the Ponzoni and the Brandalise - began a small business whose growth gave rise to one of the biggest agro-industrial complexes in the world: Perdigão.
The name Sadia came from the combination of "S.A." and the last three letters of the city of Concórdia, where the brand originated. In 1947, the company opened a branch in São Paulo (SP) on Rua Paula Souza, 287.
Elegê emerges in 1959 as part of Laticínios CCGL S.A.
The company decides to build in São Paulo (SP) - near the Moinho da Lapa - Frigobrás (Companhia Brasileira de Frigoríficos). The objective was to industrialize and sell food products in and outside of Brazil.
The group begins to operate in the meat sector as well.
The Sadia Mascot is created by advertiser Francesc Petit, of DPZ.
The first slaughterhouse exclusively for poultry is built in Videira, SC. Perdigão becomes one of the pioneers in the exportation of chicken meat, with Saudi Arabia as its destination.
With the purpose of offering the market an alternative source of poultry meat for consumption, Perdigão imports the first Gallus gallus hens from the United States and begins a genetic improvement program with the objective of developing a special bird with 70% of its meat concentrated in the breast and thighs. That is how the Chester® brand was born.
14 years after its creation, the Sadia mascot gets a name through a contest and becomes Lek Trek.
Founding of the Sadia Esporte Clube women's volleyball team.
Incorporates the assets of SWIFT, in Santo André (SP), for the production of canned meats and vegetables, and the Frigorífico de Aves Mococa, in Mococa (SP), companies that were later deactivated.
Ana Beatriz Moser, of Sadia Esporte Clube, wins the ABESPE (Brazilian Association of Sports Sponsoring Companies) award for the "Best Women's Volleyball Athlete" for the 1989 campaign. In March, with a packed Ibirapuera gymnasium (São Paulo - SP), Sadia Esporte Clube wins the National Women's Volleyball League championship for the second time. Of the 27 games played during the tournament, the team only lost one.
Sadia begins to operate in a market dominated by its competitors: margarine. That year, Qualy is launched as the margarine with the flavor of butter, very creamy and in a rectangular package; considered an innovation in this category at the time.
The company is integrated with Avipal.
After the death of its founders, Perdigão ceases being a family run business and in 1997 its corporate restructuring is concluded, resulting in a single, publicly traded company - Perdigão S.A., and a single operational company - Perdigão Agroindustrial S.A.
Qualy becomes the leader in the margarine segment.
The first exclusive line of functional yogurts reaches the market.
Perdigão buys 51% of shareholder control of Frigorífico Batávia and retains it as an independent company. The investment marks the entry of Perdigão into the turkey meat market. After that, the company begins to work in partnership with Parmalat, distributing its products in South America.
That same year, Perdigão's first office opens abroad, in London, England. In 2000, Perdigão also joins the stocks listed on the New York Stock Exchange and it is the first Brazilian food company with a presence on Wall Street.
Inauguration of the Memorial Attílio Fontana, in Concórdia (SC), the company's tribute to the one hundred year anniversary of its founder.
Also in 2001, Perdigão and Sadia create BRF Trading, a company devoted to selling poultry and food products, in general produced by both companies, in emerging markets. Perdigão launches the global brand, Perdix, for use in selling processed products.
The Bio Fibras line of functional yogurts is expanded and gains a creamy version with a consistency suitable for consumption with a spoon. Batavo enters the soybean-based food market and introduces Soja Original, a 100% lactose-free, vegetable product with 0% cholesterol.
Perdigão debuts on Bovespa's Novo Mercado and acquires 51% of Batávia S/A Indústria de Alimentos' capital stock. Entry in the dairy market occurs in partnership with Cooperativa CCLP – Cooperativa Central de Laticínios do Paraná – and with Agromilk, which held on to 49% of Batávia's capital, a company with headquarters in Carambeí and with agro-industrial operations in Santa Catarina as well.
The Batavo Naturis Soja line, 100% vegetable, hits the market offering the consumer a complete soybean-based meal. The line inaugurates a new product category on refrigerated shelves with the launch of its first soybean-based, chocolate dessert.
The company is the first Brazilian company in the food sector to offer packaging in Braille for visually impaired consumers and to provide a customer service phone center for the hearing impaired.
The company sponsored the Brazilian Olympic delegations that participated in the Rio 2007 Pan American Games. The agreement, signed with the Brazilian Olympic Committee (COB), which guaranteed Sadia exclusivity in the food category, lasted until the Beijing Olympic Games in 2008.
The company acquires Eleva (former Avipal).
The purchase of all the shares owned by Eleva's majority shareholders permits the formation of one of the biggest food conglomerates in Latin America, with strong operations in meat and dairy exports.
Perdigão also buys Cotochés, one of the most traditional dairy industries in Minas Gerais.
That same year, the company expands its services and creates the Food Service Business Unit. With that initiative, the company expands structurally to meet the growing demand of fast-food chains, hotels, hospitals, restaurants and other establishments.
Inauguration of the Sadia Cultural Space in São Paulo, SP. The site has more than 80 thousand photos, 800 documents, 800 audio files and more than 160 hours of film that record Sadia's history since its founding in 1944.
Perdigão and Sadia announce the beginning of the merger process to unify the two companies' operations, thus resulting in BRF – Brasil Foods S.A. With that, it held an initial public offering of stock to increase the company's capital stock.
The merger of the companies was signed in May 2009, with the alteration of the company name from Perdigão to BRF Brasil Foods S.A. and with the headquarters moving from São Paulo to Itajaí, in Santa Catarina. In August, the first exchange of stocks takes place and corporate participation is defined. Then, there is an IPO and R$ 5.3 billion are captured.
The BRF Producer Club is also created to collaborate on improvements in company milk supplier processes, with tips, services and shared technologies.
That year, BRF reaches the R$ 22.7 billion mark in sales, 40% of which is destined for the foreign market, reinforcing the company's global potential.
It is Brazil's third biggest exporter and leader in the global production of grains, with 9% of global sales, and the biggest exporter of poultry.
Also in 2010, and for the third year running, it is considered the Best Company in Corporate Governance in the consumer goods sector and Top 5 in Latin America by IR Global Rankings Awards.
BRF reaches 4.2 thousand tons in meat production.
The development of a processed foods unit in the Middle East is announced.
BRF acquires Avex and Dánica, Argentine companies operating respectively in the poultry and margarine sectors.
BRF's environmental investments exceed 157 million reals. That same year, the company invests 1.4 billion reals in social development.
BRF enters the juice market with the Batavo brand: the Hidra line offers milk and whey based juices in orange, peach and grape flavors.
BRF expands its global operations: it purchases Quick Foods in Argentina, responsible for the Paty brand; purchases 49% of Federal Food, a Sadia brand distributor in the Middle East; and it creates a company to join forces with Dah Chong Hong of China to distribute Sadia and Food Services products in Hong Kong and Macao.
The new BRF brand is launched. The businessman Abílio Diniz joins the company's Board of Directors.
BRF also announces Sadia's sponsorship of the Brazilian National Soccer Team and support for the Rio 2016 Olympic Games through the Batavo and Sadia brands.
The company's Innovation Center is inaugurated in Jundiaí, São Paulo.
BRF opened new factory in Abu Dhabi, United Arab Emirates
Announced a partnership with World Animal Protection (WAP), a nonprofit welfare animal organization, to eliminate all gestation crates for pigs.
Acquisition of Alyasra Food Company W.L.L. ("Alyasra"), a distributor in Kuwait, for a total of US$160 million.
Pedro Faria, takes on like BRF’s global CEO
€500 million issue of green bonds, the first by a Brazilian company
BRF is the only Brazilian food company to be included in the new European sustainability index.
Created a Joint Venture with a SATS Singapure.
Company has completed the sale of its dairy division to Lactalis do Brasil - The value of the Transaction was approximately R$2.1 billion.
BRF launches Sadia in China, with a line of snacks (Pao Jiao) and chicken cuts. The address in Shangai is Room 508, in SOHO Fuxing Plaza, No. 277 Danshui Road, Huangpu District.
The BRF’s brand Perdigão returned to Brazilian market.
Company starts the process of acquiring factories in Argentina, including brands like Vieníssima (sausages), GoodMark (hamburgers), Manty and Delícia (margarine).
In the Middle East, BRF acquired an interest in Qatar National Import and Export (QNIE). In Argentina, it acquired, through its subsidiaries Avex and Quick Foods, the traditional brands Vieníssima, Goodmark (hamburgers), Manty, Delícia, Hamond, Tres Cruces and Wilson. And it formed a joint venture with BRF GmbH and IFGL to distribute processed food products in the United Kingdom, Ireland and Scandinavia.
Acquisition of 100% of the common stock in Golden Foods Siam, including its assets in Thailand and Europe.
Acquisition of 10%% of the capital stock of Alimentos Calchaquí Productos, which owns leading brands such as Calchaqui and Bocatti.
Acquisition of Globosuínos Agropecuária S.A., which includes a Piglet Production Unit and approximately 7,500 pig parent stocks.
The acquisition of 100% of the capital of Eclipse Holding Cooperatief UA, the Dutch parent company of Campo Austral, a group of companies with fully integrated commercial operations in the Argentine pork industry, including cold cuts.
Acquisition of all economic rights to Al Khan Foodstuff LLC ("AKF"), a frozen food distributor in the Sultanate of Oman.
Incorporation of the subsidiary Sadia Halal, which will hold the assets related to the production, distribution and sale of food products destined for Islamic markets.
Agreement with FFM Berhad for cooperation between the two parties in FFM Further Processing SDN BHD ("FFP"), a food processing company in Malaysia.
Investment agreement with COFCO Meat, a rapidly growing producer in China of pork-based food items, with vertically integrated operations and present in all the chains of this industry segment.