It is the operation with fundamental value in the execution of BRF’s strategy. As the largest producer of animal protein and largest exporter of poultry, it has a portfolio of more than 800 products, most notably Sadia, the most valuable food brand in Brazil; Perdigão, which makes up 80% of the categories of the industrialized and Qualy segments, present in 7 out of 10 Brazilian homes.

In addition, the Brazilian market has proven to be a major producer of innovations and references that win the local and global consumer. Only in 2016, 25 new products were developed, and in 2017, there were 94 launches in Brazil alone.